I Spy Design evolved from a graphic design company to one that also offers web design and marketing strategy, change management consulting and training design. These services compliment each other, enabling I Spy Design to help you in a variety of ways. For example:
- A good website design or redesign often involves marketing strategy at the front of the project as well as SEO services for ongoing success and lead generation.
- A marketing strategy and plan result in marketing campaigns to enable your ideal clients to find you. These campaigns require graphic design and copywriting and usually some form of social media and webpage design.
- Change management projects and training programs both require well designed communications and support materials to ensure they are delivered effectively. If information is poorly presented or written it will discourage stakeholder belief in the change and hinder project success.
- A rebranding project for a business or organisation is more than just a new logo and fresh visual materials. It needs to be supported with changes in staff behaviour, marketing strategy, customer service training, performance management and ultimately, changes in your clients’ behaviour and their perception of your product or service.
Graphic design and website design integrated with marketing strategy and change management are a powerful combination. Explore our portfolio examples to see how you can utilise them in your next project.
Our Services and Process
The main services I Spy Design provides are website design, marketing strategy and search engine optimisation (SEO). Depending upon the project and the outcomes required, we will integrate other services to ensure the thinking and communication carries through.
Click the links below to find out more about our services and the problems we help solve.
- Website Design – Probably the first thing your customers check out when deciding to buy from you. Remember your website is for your customers and not for you.
- Marketing Strategy and Plan – Having a marketing strategy sets a direction to attract and engage with your customers. Implementing the marketing plan ensures you stay on track and keep heading in that direction.
- Search Engine Optimisation (SEO) – Building a website is relatively easy. Getting a website to rank in Google and compete in your market is harder. Which is why you need SEO.
- Graphic Design – Professionally designed and consistently presented messaging is vital if you want to compete. Customers need to feel confident you look like you mean business and know what you are doing.
- Branding and Identity Design – Defining why you are in business and how you solve the pressing needs for your customers needs to be reflected in all you do. It’s not just about your logo but more about every interaction you have with your customers.
- Change Management – Marketing and branding involve change. Which means your team need to embrace the change. Sometimes that is not easy, which is where I Spy Design can help.
- Training Design – We can provide specific training design, writing and creation of materials as a stand alone brief, or part of a bigger project. This includes elearning and face-to-face training.
- Marketing and Communications in Micronesia and Pacific Region – I Spy Design provides marketing consulting and design services to companies and organisations in Micronesia and the Pacific region.
Design Process
Scope
Identify needs and outcomes
Research
History and market analysis
Concept
Concepts and prototype
Develop
Layout and produce
Review
Review and edit
Publish
Approve and publish
Measure
Review results